Author: pntglobal
Whether it is ecommerce site or cooperate entity. It is important to know the effectiveness of your web site. People often don’t care about their web site if it is not generating any revenue but one should understand that revenue is not the only objective for any business. There are some long term objectives as well and among those objective reputation of the organization is the most important. Web site is the best tool to create reputation of your organization. Web site reflects the core identity of any organization and therefore it is important to know the effectiveness of your web site.
To know the effectiveness of your organization’s web site here are few tips to do. These will help you calculate the number of visitors interested in your web site and what they think about your web site.
1. Feedback form
2. Signup for Newsletters
3. Signup for email ids (if you are running a kind of portal)
4. Blogs
5. Forums
6. Polls
7. Google Analytic
8. Adsense (It not only generate revenues but also help knowing visitors trend)
9. Analysis of Raw Log file
Analysis of raw log file is the most important thing and one should know how to analyze raw log files. There are different software available to read log files and many of these are free. These raw files help in knowing the demography of your visitors. Sites from which your site accessed. Keywords used to access your site and lot more including visitors trend.
This is important to keep your site updated and know the feed back of visitors through above mentioned mechanism and then again update the site accordingly so the people keep visiting your web site.
Note Web site is your organization’s on-line personality.
Source:
Shahid H. Qadri is internet marketing consultant at PNT Global. More information can be viewed at www.PNTGlobal.com
Article Source: http://www.articlesbase.com/ecommerce-articles/how-to-check-is-your-site-effective-or-not-252196.html
Showing posts with label e-commerce. Show all posts
Showing posts with label e-commerce. Show all posts
7 Quick Fixes To Gear Up For Holiday Shoppers
Author: Karen Scharf
As the holiday shopping season is drawing near, it's time to get your website ready for what could possibly be your busiest time of the year. Here are 7 quick fixes you can easily implement on your site in one single afternoon:
1. Ask for the sale! Don't be shy about asking your customers to make a purchase. There's no need to wait until the very bottom of the page before you include an "Add To Cart" button. Your site visit might be ready to make a purchase after reading only one paragraph of your sales letter. Add multiple buy buttons to each page.
2. Help the shopper make a decision. At this time of year, there are so many gifts to buy for so many people; it's easy to get overwhelmed. Help your site visitors choose a gift by breaking your merchandise into categories. Can you create a "Gifts For Men" directory, a "Gifts For Pets" directory, etc?
3. Include options for visitors not yet ready to buy. Maybe your site visitor is in a "just browsing" mode, or is comparing several different merchants. What kind of compelling offer can you make to grab this visitor's contact information? He will probably be ready to buy sometime in the near future.
4. Beef up your guarantee. Guarantees are most effective when they are completely spelled out. Don't leave your visitor guessing. What exactly does "Satisfaction Guaranteed" mean? Who will pay for return shipping? How does a shopper request a refund? Include a link to additional information about your return policy and your complete guarantee agreement.
5. Make everything clickable. Studies show that website visitors click a lot more often than webmasters expect. If you have a graphic or an image, make sure it's clickable. Make sure headlines are clickable and include text links in addition to buttons.
6. Take advantage of your thank you pages. Believe it or not, after a buyer has made a purchase, he is most likely to buy again. Maximize this opportunity by including complimentary items on your order confirmation pages.
7. Take advantage of your transactional emails. Studies have also shown that transactional emails are opened nearly 75% of the time. This is another awesome opportunity to present complimentary items and increase your sales volume.
Time to implement: Each of the fixes can be applied in less than an hour or two. Take a day, or spend the weekend, reviewing your site and implementing these suggestions. You're sure to see an increase in your holiday sales.
Article Source: http://www.articlesbase.com/ecommerce-articles/7-quick-fixes-to-gear-up-for-holiday-shoppers-246954.html
About the Author:Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.modernimage.com/
As the holiday shopping season is drawing near, it's time to get your website ready for what could possibly be your busiest time of the year. Here are 7 quick fixes you can easily implement on your site in one single afternoon:
1. Ask for the sale! Don't be shy about asking your customers to make a purchase. There's no need to wait until the very bottom of the page before you include an "Add To Cart" button. Your site visit might be ready to make a purchase after reading only one paragraph of your sales letter. Add multiple buy buttons to each page.
2. Help the shopper make a decision. At this time of year, there are so many gifts to buy for so many people; it's easy to get overwhelmed. Help your site visitors choose a gift by breaking your merchandise into categories. Can you create a "Gifts For Men" directory, a "Gifts For Pets" directory, etc?
3. Include options for visitors not yet ready to buy. Maybe your site visitor is in a "just browsing" mode, or is comparing several different merchants. What kind of compelling offer can you make to grab this visitor's contact information? He will probably be ready to buy sometime in the near future.
4. Beef up your guarantee. Guarantees are most effective when they are completely spelled out. Don't leave your visitor guessing. What exactly does "Satisfaction Guaranteed" mean? Who will pay for return shipping? How does a shopper request a refund? Include a link to additional information about your return policy and your complete guarantee agreement.
5. Make everything clickable. Studies show that website visitors click a lot more often than webmasters expect. If you have a graphic or an image, make sure it's clickable. Make sure headlines are clickable and include text links in addition to buttons.
6. Take advantage of your thank you pages. Believe it or not, after a buyer has made a purchase, he is most likely to buy again. Maximize this opportunity by including complimentary items on your order confirmation pages.
7. Take advantage of your transactional emails. Studies have also shown that transactional emails are opened nearly 75% of the time. This is another awesome opportunity to present complimentary items and increase your sales volume.
Time to implement: Each of the fixes can be applied in less than an hour or two. Take a day, or spend the weekend, reviewing your site and implementing these suggestions. You're sure to see an increase in your holiday sales.
Article Source: http://www.articlesbase.com/ecommerce-articles/7-quick-fixes-to-gear-up-for-holiday-shoppers-246954.html
About the Author:Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.modernimage.com/
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