Tip: Offer your customers, free information of VALUE.

It is difficult for a prospect to take the hard step towards making the decision to become a customer. Many prospects and return customers need a little nudge. Enter Guerilla Marketing. Make that hard step a lot less hard by providing soft steps for your prospects and return customers to take. Offer your customers, free information of VALUE. This should include, free brochures, a free newsletter or a free catalog. All of the mentioned can be created and/or delivered, electronically.

Guest blog by:

The V~Source Marketing ~ Blogzine is designed to give Small, Home-Based, Virtual and Online Business Owners an informative, detailed and educational look at modern marketing trends and promotional ideas while becoming a resource.

Help: Identifying legitimate trade shows/expos

I have put together a list that can assist both vendors and hosts in regards to trade shows/expos.

This list will help potential vendors identify a legitimate opportunity and or help hosts validate their legitimate opportunity.

1. The trade show should have a business/industry oriented name.

2. A contact name, phone number/e-mail address should be available. Once contact is initiated, a professional with knowledge and details about the event should assist you and be able to answer any and all questions that you may have.

3. A website detailing the event is fairly optional but highly recommended. If you are a web design vendor you may want to think about exchanging your service/talent for booth/table space at the event. (hint..hint)

4. Show date(s) and time(s) should be clearly stated.

5. Expected attendees, demographics and target information should be available upon request.

6. Estimated number of exhibitors should be available upon request.

7. Show venue, location and element should be clearly stated.

8. A clear refund policy should be available in case of conflicts, weather, etc.
Guest blog by:

V~Source Marketing ~ Blogzine
The V~Source Marketing ~ Blogzine is designed to give Small, Home-Based, Virtual and Online Business Owners an informative, detailed and educational look at modern marketing trends and promotional ideas while becoming a resource.

Question: Can LESS be MORE in Marketing? YES!

As a marketing professional, I can vouch for the fact that high-budget marketing is not always high-impact marketing. There is no need to ring your bank account dry on marketing endeavors.

However, you do need the right techniques to reach your target audience.

Low cost marketing techniques are equally effective in creating recognition among current and potential customers. Such techniques can also assist with keeping customers loyal.

The real challenge here is not how much money you can spend, but rather, how creative you can be in finding ways to maximize results out of every penny you spend on your marketing plan.

Reference: www.marketingcrossing.com

Guest blog by:

V~Source Marketing ~ Blogzine
The V~Source Marketing ~ Blogzine is designed to give Small, Home-Based, Virtual and Online Business Owners an informative, detailed and educational look at modern marketing trends and promotional ideas while becoming a resource.

Skipping lunch can be hazardous to your business

This is a great article from AJCjobs.com

With the struggling economy and lean corporate budgets, company leaders may be tempted to pull the plug on business lunches.

"That would be a big mistake," warns Robin Jay, a Las Vegas sales expert and motivational speaker, who wrote "The Art of the Business Lunch: Building Relationships Between 12 and 2," based on her previous experiences in media advertising sales. "I've probably hosted about 4,000 client lunches now, and it caused my sales to increase by more than 2,000 percent."

READ MORE