I have put together a list that can assist both vendors and hosts in regards to trade shows/expos.
This list will help potential vendors identify a legitimate opportunity and or help hosts validate their legitimate opportunity.
1. The trade show should have a business/industry oriented name.
2. A contact name, phone number/e-mail address should be available. Once contact is initiated, a professional with knowledge and details about the event should assist you and be able to answer any and all questions that you may have.
3. A website detailing the event is fairly optional but highly recommended. If you are a web design vendor you may want to think about exchanging your service/talent for booth/table space at the event. (hint..hint)
4. Show date(s) and time(s) should be clearly stated.
5. Expected attendees, demographics and target information should be available upon request.
6. Estimated number of exhibitors should be available upon request.
7. Show venue, location and element should be clearly stated.
8. A clear refund policy should be available in case of conflicts, weather, etc.
Guest blog by:
V~Source Marketing ~ Blogzine
The V~Source Marketing ~ Blogzine is designed to give Small, Home-Based, Virtual and Online Business Owners an informative, detailed and educational look at modern marketing trends and promotional ideas while becoming a resource.
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