If you're a woman running your own company, you're likely missing out on lucrative opportunities if you haven't yet become certified as a woman-owned and operated business.
Owners who have undergone the process report that certification definitely helps move the needle when selling their services and products. "It has opened doors with large corporations. And we think it has helped us locally and regionally," says Elaine Lyerly, who founded her Charlotte,
N.C., marketing agency back in 1977, but only became certified in 2004.
This article seeks to help you get started in the lengthy certification procedure, as well as provide you some insider tips about how to leverage being a woman-certified company.
Read the article, written by Joanna L. Krotz and published on Microsoft Small Business.
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