No this is not about beer, it's about business.
In business we often get some requests that are not in our areas of expertise. As an artist, someone may want a painting in a style that is not yours. As a writer, someone may want 1000 words on a topic that you could care less about. Sure, it may be possible for you to stretch yourself and do the job, but will you be happy with it? Will the customer? Do you want to take that chance.
If you know what I know, you will pass that job on to someone who is more naturally qualified to do the job. They person you pass the job to will be pleased. The customer will be happy. You will have made two loyal contacts. One will pass a job they can't do onto you first. The other will contact you whenever they have an assignment knowing that if you can't do it, you will know someone who can.
What come around goes around.
1 comment:
Exactly right. It's a very great way to make connections. It's sort of a criss-cross effect!
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