Did you know you can purchase mailing lists? The price of your mailing list depends on how many options you select. You can be very specific, for example, you can request a mailing list by families with children and income levels. A mailing list is also a good option if you want to only mail to specific zip codes.
Many mailing list suppliers can allow you to obtain your mailing list on CD-ROM, if you want to use the list more than once, or you can opt for the mailing list to be sent to you on pre-printed mailing labels, which saves time. Most mailing list companies will require you to email or mail in a sample of the mailing material if you request a list that includes families with children. This is a good sign - it means the company cares about the safety of children.
There are many services that also offer a mailing list and they will handle all the mailing and affixing postage for you. If you use one of these services, be sure to also include some 'blinds' (names and addresses of family and friends, so you can be sure the mailings are actually happening, and are taking place by the schedule you selected. In other words, if you add a friend to the list and the friend says they never got the mailing, yet you paid for it - you will know you have an issue to discuss with the mailing company!
w3Data, a mailing list supplier, allows you to look up your previous or current customers (the information is secure) and they'll help you find more customers just like the ones you've had! This is a pretty sure-fire method of creating a successful direct mail campaign, if you don't know where to start.
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